February 2025 Chapter Meeting

DATE: Wednesday, February 19, 2025
TIME: 1:00 PM – 6:30 PM
LOCATION:  Rockwood Terrace, Titletown District | Green Bay

Join us at our February Event!

Event Timeline

• 12:30 - 12:55 PM
  Event registration
  
  
• 1:00 - 2:00 PM
  Baker Tilly Professional Development Presentation
  
  
• 2:00 - 2:15 PM
  Break / Networking
  
  
• 2:15 - 3:15 PM
  Weidert Group Professional Development Presentation
  
  
• 3:15 - 3:45 PM
  Networking & Business Announcements
  
  
• 3:45 - 4:45 PM
  Keynote Presentation
  
  
• 4:45 - 6:30 PM
  Social / Dinner
   

Location

Rockwood Terrace
Ariens Hill Building (2nd Floor)
1065 Lombardi Avenue
Green Bay, WI 54303

Keynote Presentation Time
3:45 - 4:45 PM

Keynote Summary 

No Place but UP! will inspire you to pursue your dreams with passion.  Along the way you may experience overwhelming challenges but remember; mountain or hill, it's about the will!

Learning Objectives

1.    The importance of teamwork (there is no i in team)
2.   Goal setting
3.   Perseverance (mind over matter)

Keynote Presenter & Biography

Lance Fox
Inspirational Speaker, Author & Veterinarian

Lance Fox grew up in Central Wisconsin. In 1995 he obtained his Doctor of Veterinary Medicine degree from the University of Wisconsin, Madison School of Veterinary Medicine. After four years of clinical private practice, Lance shifted his focus towards the overall animal industry leveraging various roles, from sales and account management to technical services.

He is currently Head of Sales for Monogastrics & Pets at Novonesis, a leading manufacturer of biosolutions. On the personal side, Lance is an avid outdoorsman and adventurer, having climbed to the summit of Mount Everest on May 21, 2009. He is married to Katherine M. Fox, D.V.M., residing near New London, WI. Together they have two children, Bailee and Jordan.

Baker Tilly Professional Development Presentation
Topic: Transforming Finance with AI: Strategies for Readiness, Governance & Advanced Analysis 
Time: 1:00 - 2:00 PM

Presented By:

Summary & Learning Objectives

As the finance sector evolves, organizations are shifting from traditional report creation to leveraging AI for advanced business analysis. This transformation involves integrating AI tools that enhance data processing, uncover hidden insights, and automate repetitive tasks, ultimately enabling finance teams to focus on strategic decision-making rather than manual reporting. We’ll cover essential steps for preparing your organization for AI, including conducting a readiness assessment, developing a governance framework and ensuring alignment with overall business strategies.

You’ll learn:

• How to navigate common data analytics and finance transformation challenges
• Strategies for assessing AI readiness and developing effective governance frameworks
• How to utilize AI to drive deeper insights and streamline financial functions
  

Presenter & Biography

Jordan Anderson
Director | Baker Tilly Digital

Jordan Anderson is a director with Baker Tilly’s digital solutions practice. Jordan brings more than 20 years of experience in strategy, planning, analytics and digital solution architecture across numerous business functional areas and industries. With experience as a strategic team leader, analyst, architect and developer of analytics and AI solutions, Jordan helps businesses align their goals with Baker Tilly’s strategic and technological resources. He applies a business-first approach throughout the entire analytics and data strategy life cycle, from defining expectations and creating a data solution blueprint to identifying design patterns, models and best practices to managing and leading consultant teams and driving execution.

Weidert Group
Professional Development Presentation
Topic: The Top Industrial Sales & Marketing Plays Your Lead Gen Strategy Needs Now
Time: 2:15 - 3:15 PM

Presented By:

Summary & Learning Objectives

For many B2B marketers and salespeople, an evolving digital landscape and changing customer behaviors have created new challenges and opportunities in lead generation and sales processes. What does it take to go from stagnation to acceleration? In this session, Greg will share effective strategies to revitalize your marketing and sales at every stage of your buyer’s journey by extracting more value from your data and assets. He’ll introduce seven high-impact plays that can quickly boost your pipeline and drive revenue growth. Learning objectives are as follows:

• Discover seven high-impact sales and marketing plays to accelerate industrial lead generation and revenue growth.
• Learn practical strategies for aligning sales and marketing teams to execute these plays effectively.
• Explore a framework for evaluating and prioritizing which plays are most suitable for your organization's current situation and goals.

Presenter & Biography

Greg Linnemanstons
President | Weidert Group

Greg Linnemanstons is the President of Weidert Group, a nationally recognized inbound growth firm, Inc. 5000 fastest-growing private company, and HubSpot partner (the #1 CRM platform for scaling companies). Greg is a certified inbound marketing and sales consultant; his experience also includes 18 years in corporate and industrial marketing. Greg graduated from Lawrence University and holds a Masters of Management degree in Marketing and Finance from JL Kellogg Graduate School of Management at Northwestern University.

CPE Credit

Baker Tilly Professional Development Presentation
from 1:00 - 2:00 PM = 1 credit
Weidert Group Professional Development Presentation
from 2:15 - 3:15 PM = 1 credit
Keynote Presentation = 1 credit

Registrations, Cancellations, or Questions?

Michelle Weiss
920.750.9110
michelle@mwcommunications.org
Register and send cancellations by noon on 2/12/25.

Register Now